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BRAND & PRESS KIT

Still and deliberate most of the time, decisive when it moves. These guidelines cover our logo, colour, type and voice.

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Lockup 4a: the mark stands in for the V of VIPER, and HOLD sits beneath IPER, justified end to end.

MARK THE VIPER

A round, head-on viper. Its body forms the V; the eyes and fangs are cut from the negative space inside it.

Venom on Ink
Ink on Paper
Ink on Venom
  • Keep clear space around the mark equal to half its height.
  • Use the mark in Venom on Ink, Ink on Paper or Ink on Venom. No other colourways.
  • Never stretch, rotate, outline or add effects to the mark or the lockup.
  • In the lockup the mark is the V of VIPER; never set the word with a typed V beside it.
  • Minimum size for the mark is 16 px on screen and 6 mm in print.

COLOUR INK · VENOM · LAGOON · EMBER

Ink and Paper carry the page. Venom leads; Lagoon and Ember balance it. One accent per element.

  • Ink#060708The canvas. Most surfaces, and type on Paper.
  • Paper#F4F5EFLight sections and anything long-form.
  • Bone#EEF0E9Primary type on Ink.
  • Ash#A2A89FSecondary type, captions and supporting copy.
  • Venom#B3D846 · deep #6A8712 for type on PaperLeads. The mark, primary actions, the one word that matters.
  • Lagoon#64C4B1 · deep #23806F for type on PaperBalances Venom. Bush-viper teal for secondary emphasis.
  • Ember#E07C52 · deep #BF5527 for type on PaperThe warm counterweight. Gaboon-viper rust for calls to sell and act.

TYPE FOUR VOICES

An expanded grotesque for the shout, a serif for the sentence, a sans for the work and a mono for the label.

  • Display

    Archivo Expanded

    The wordmark, page names and section heads. Black weight at 125% width, always uppercase, often stacked over a small justified word.

    STRIKE THE MODEL
  • Statements

    Instrument Serif

    Headlines with a voice, pull quotes and the italic turn at the end of a call to action.

    Small software. A long hold.
  • Text & interface

    Geist

    Body copy, navigation, buttons and forms.

    Products with one job, done completely.
  • Labels & data

    Geist Mono

    Eyebrows, dates, domains and metadata. Uppercase with wide tracking.

    Digital holding company / Est. 2022

VOICE HOW WE SOUND

  • 01

    Plain over clever

    Say what the product does in words a customer would use. No jargon, hype or superlatives we can't prove.

  • 02

    Specific over general

    “150+ currencies” beats “global support”. Every claim should be checkable against the product.

  • 03

    Confident, not loud

    Short sentences. Active voice. One idea per paragraph. Let the work carry the weight.

Boilerplate

Viper Hold is a digital holding company that builds, acquires and operates focused software, including Increation, Chow, Invoiceur, BarcodesQR and Viper Hold Media.