Paid search & display · Est. 2022
Precision targeted ads that pay for themselves
Viper Hold runs paid search and display campaigns for businesses that need the spend to justify itself. We manage the auction, own the measurement, and report in numbers you can take to your accountant.
Audit my account, free Walk me through it
- No long term contracts
- You keep ownership of every ad account
- Written reporting, not dashboard links
The buying side
Four ways we put a budget to work
Most agencies sell channels. We sell the outcome those channels are supposed to produce, which means being willing to tell you when a channel is not worth switching on.
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Search buying
Intent led search campaigns on Google, Microsoft and Brave.
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Display buying
Reach and retargeting bought at the placement level, not the black box.
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Programmatic
DSP buying with real inventory hygiene and audience control.
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Measurement
Tracking, attribution and reporting that reconciles with reality.
Viper Vision
Advertising is an investment, not an expense
An expense is something you minimize. An investment is something you size correctly. The whole job is working out which line items belong in which category, and then moving budget toward the ones that compound.
That framing changes how an account gets run. It means we would rather spend a week fixing conversion tracking than a week writing new ad copy, because one of those tells you the truth about the other.
- $5M+ In managed ad spend since launch
- 2022 Year founded
- 42% Of managed traffic from North America
- 25% Of managed traffic from Europe
How it runs
Nothing gets scaled before it is measured
Every engagement moves through the same five stages. The order matters more than the individual tactics.
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01
Audit
We go through the existing account line by line: wasted spend, broken tracking, structural problems. You get the findings in writing whether or not you hire us.
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02
Fix the measurement layer
Conversion tracking, values, deduplication, and a reconciliation against your own records. Until platform numbers agree with reality, every optimization is a guess.
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03
Rebuild and launch deliberately
Campaigns restructured around intent and margin, launched on controlled budgets so the first fortnight produces signal rather than damage.
“Our job is turning data into decisions and clicks into customers. Everything else (the dashboards, the jargon, the weekly calls) only matters if it moves one of those two things.”
Who we work with
The economics change by sector
A 4x return is excellent for a law firm and a disaster for a retailer running on thin margins. We start from your unit economics, not a benchmark table.
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Online retail
Feed quality, margin math and surviving seasonality.
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Software and SaaS
Long cycles, payback windows, and the trial signup trap.
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Law firms
The costliest clicks in search, and how to win them selectively.
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Contractors and trades
Local intent, call tracking, and making the phone ring on schedule.
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Clinics and practices
Patient acquisition inside HIPAA aware tracking constraints.
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Finance and insurance
Certification, restricted product policy and brutal lead costs.
Straight answers
The parts that cost people the most money
Written for owners and marketing leads rather than practitioners. No gated PDFs, no email wall.
Next step
Find out what your account is wasting
Send us access and we will come back with a written audit: where the budget is leaking, what it is costing you, and the three fixes worth doing first. No charge, no obligation.