Services
What your account is quietly wasting
A structured, independent review of your existing account. We identify the wasted spend, the tracking faults, and the structural problems, and we rank the fixes by what they are actually worth.
The Front Door
Why we require an audit
Every engagement at Viper Hold begins with an ad account audit. We do not accept new clients, propose retainers, or promise results based on a thirty minute introductory phone call. It is impossible to diagnose the health of a media operation without looking at the underlying arithmetic.
An audit is an independent, forensic review of your current advertising infrastructure. We look at the actual search queries you are paying for, the placements where your display ads are rendering, and the precise definitions of what your account calls a "conversion."
In the vast majority of accounts we review, between 15% and 30% of the media budget is being consumed by structural inefficiencies: broad match keywords bleeding into irrelevant intent, mobile apps generating accidental clicks, or automated bidding algorithms chasing spam leads.
The audit exposes this waste. It is a written document that translates complex platform configurations into plain language business impact. It tells you what is broken, what it is costing you in real dollars, and exactly what must be done to fix it.
The investigation
What we actually look at
We run a rigorous, 40 point checklist against every account. Nothing is assumed to be correct.
We approach the audit methodically, working through the account from the foundational tracking layer up to the creative execution. We do not look at vanity metrics. We look at the mechanics of the spend.
- Measurement integrity: Is the account double counting sales? Are phone calls being tracked correctly? Is the CRM data feeding back into the platform?
- Query hygiene: We read the search term reports. We identify exactly how much budget was spent on queries that have zero mathematical chance of converting.
- Structural leverage: Are brand terms isolated from non brand terms? Are the campaigns structured to allow the bidding algorithm to succeed?
- Placement quality: For display and programmatic, we run placement reports to identify Made For Advertising (MFA) sites and mobile app fraud.
- Bid strategy constraints: Is Smart Bidding operating with proper tCPA/tROAS guardrails, or is it allowed to bid aggressively on junk traffic?
The deliverable
A ranked list of solutions
We do not hand you a generic PDF exported from a software tool. We write a custom analysis of your business.
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01
Read only access
You grant us read only access to your Google Ads, Microsoft Ads, Meta, and analytics platforms. We cannot make changes, spend money, or alter settings.
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02
The forensic review
Our team spends several days mapping your account structure, running query analyses, and cross referencing your tracking setup against your business objectives.
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03
The written document
We produce a concise, written report. It highlights the critical failures, quantifies the wasted spend, and provides a prioritized list of action items. We rank the fixes by their immediate financial impact.
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04
The consultation call
We walk through the document with you on a call. We explain the arithmetic behind our findings. If the account is in perfect health (which happens rarely, but does happen), we will congratulate you and advise you not to hire us.
Zero Obligation
What the audit does not require
The audit is free, and it comes with no strings attached. When we deliver the findings, the data belongs to you.
If you have an in house marketing team, you can take our prioritized list of fixes and instruct them to execute the changes. If you are currently working with an agency and simply wanted a second opinion, you can hand the document to them to correct their course.
We do this because the audit serves as our qualification mechanism. It proves to you that we know what we are doing, and it proves to us that your account has enough upside to warrant an engagement. If we find that we can significantly improve your margins, we will attach a proposal to the audit outlining exactly what it will cost to have Viper Hold rebuild and manage the account. Whether to proceed is entirely your call.
To begin the process, submit an inquiry through our contact page→.
Questions
Frequently asked questions
Why do you offer these audits for free?
An audit is the only ethical way to price a potential engagement. We need to see the complexity of the account, the extent of the tracking errors, and the scale of the wasted spend before we can tell you what our management fee should be.
Will you make changes to our account during the audit?
No. We request read only access. We will never touch your bids, change your budgets, or alter your campaigns during the audit process. Your account remains entirely untouched.
If we do not hire you, do we keep the audit document?
Yes. The findings are yours. You are completely free to take the ranked list of fixes and have your internal team or your current agency implement them. There is no obligation.
How long does the audit process take?
Once we receive read only access to the ad accounts and Google Analytics, we typically return the written audit document and schedule the review call within three to five business days.
Next step
Find out what your account is wasting
Send us access and we will come back with a written audit: where the budget is leaking, what it is costing you, and the three fixes worth doing first. No charge, no obligation.